Creative Arts Therapy Club Branding 

Brand Design, 2020


This branding initiative embodies the essence of healing and well-being through the medium of creative art therapy. Designed for the Creative Arts Therapy Club at West Liberty University, this comprehensive branding system encapsulates the club's identity, aspirations, character, and principles.At the heart of this brand is a logo that symbolizes West Liberty University's Creative Arts Therapy Club in a holistic manner. It artfully merges the elements of creative expression with a touch of professionalism, forging a visual identity that appeals to a diverse audience. The carefully chosen colors within the logo are not only aesthetically pleasing but also inclusive, resonating with people from all walks of life.Central to the logo is a tree, a powerful emblem of growth and evolution over time, which mirrors the club's commitment to personal development and progress through creative arts therapy.

Logo

Full Color

Single Color

Color

Typography